For most young parents, shopping is rarely a fun experience. Between getting your children out the door to keeping them happy and entertained while you try to pick out the things you need, even a quick trip to the mall can be incredibly daunting. But such excursions are nothing compared to the headache of shopping for a new vehicle with children in tow.
If the very thought of having to walk into a dealership and negotiate the purchase of your next car fills you with dread, you can take comfort in the fact that you are not alone: according to a recent survey, the vast majority of consumers (even those without children) do not enjoy the experience of shopping at a dealership.
In a study conducted in 2016, Beepi Inc., an e-commerce website for buying and selling cars, found that 87% of Americans found some aspect of shopping at a dealership unpleasant. One of the most common complaints was about pushy dealership staff. More than 60% of respondents said they felt they had been taken advantage of by the dealership at one point or another.
This will come as no surprise to most dealership shoppers: it was recently found that nearly 25% of Americans would prefer to get a root canal than haggle with a car dealer.
Interestingly enough, this distaste for dealerships was most pronounced among younger respondents such as Gen-Xers and Millennials. While there are likely several reasons for why younger shoppers have less patience for the kind of negotiating that has long been a feature of the dealership sales model, one of the most significant may be younger shoppers’ familiarity with e-commerce.
In 2018, the average young parent can cover just about every one of their shopping needs by going online. Everything from baby formula and diapers to a new toaster can be purchased with a few clicks, which makes the old-fashioned experience of visiting a brick-and-mortar car dealership seem especially out-dated.
Fortunately, e-commerce is spreading to the automotive industry, and families who dread the idea of wrangling with dealerships have a growing number of online alternatives to help them find the best new vehicles to suit their lifestyle.
E-commerce sites specializing in car sales like KijijiAutos.ca make it easy to compare models and prices for a wide range of different vehicles. Because Kijiji Autos uses sophisticated search technology, shoppers can quickly home in on vehicles that have the balance of features and performance they are looking for.
For families that want to find great cars, trucks, and SUVs but don’t want to have to waste their weekends haggling with dealership staff and worrying about whether or not they are being ripped off, e-commerce is opening up a whole new way to buy cars.
As more and more families discover the benefits of buying cars online, there is a good chance that the frustrating experience of negotiating with dealership staff could become a thing of the past for everyone.